"Saving the world since 1984"
Ogilvy PR have conducted a survey prior to the 2nd World Non-Profit and Social Marketing Conference to examine trends and issues of social marketing, as well as priorities for the future.
More than 600 marketers, communications experts, and researchers from 40 countries were surveyed, with 84% of respondents believing that social marketing is at a critical turning point in driving social change.
Read the full survey and results below:
Via Amanda Rose.
Whenever someone makes the transition to freelance life, there's a period where you inevitably suffer from 'the fear': Will I get enough work? What happens if I don't? Now I'm working on my own, how do I know I'm doing a good job?
Jonathan Hopkins even mentioned "the sofa stage of freelancing", where presumably because of lack of work you effectively sit on the sofa all day, waiting for the work to come in (can anyone clarify the term?).
I've been luckily enough to have a very short period where the fear may have crept in (will it ever go away?), as I've picked up a few interesting projects and am safely operating at capacity.
One of those projects is with the Olympics, hence the post title. The photo is the view from the office at One Churchill Place over the Olympic Park (check out Fiona MacClaren's View From My Office blog for more views).
Not a bad first gig for a freelancer, but here's to many more.
(And make sure you follow the Olympics on Twitter and Facebook).
Fittingly, a new comedy called Twenty Twelve is currently airing. Essential watching to get the inside track on how the Olympics are being organised:
Alan Watts was born in London in 1915 at the start of the first World War. At a young age he became fascinated with the Far East, and at fourteen he began to write and was published in the Journal of the London Buddhist Lodge before writing his first booklet on Zen in 1932. He moved to New York in 1938 and then to Chicago where he served as an Episcopal priest for six years before leaving the Church. In 1950 he moved to upstate New York before going on to San Francisco to teach at the Academy of Asian Studies. Among Alan Watts' earliest influences were the novelist Sax Rohmer and Zen scholars DT Suzuki and Christmas Humpreys. In late1950 he visited with Joseph Campbell and composer John Cage in NYC.
Alan Watts was profoundly influneced by the East Indian philosophies of Vedanta and Buddhism, and by Taoist thought, which is reflected in Zen poetry and the arts of China and Japan. After leaving the Church he never became a member of another organized religion, and although he wrote and spoke extensively about Zen Buddhism he was criticized by American Buddhist practicioners for not sitting regulalry in zazen. Alan Watts responded simply by saying: "A cat sits until it is done sitting, and then gets up, stretches, and walks away."
Source: http://www.alanwatts.org/Story/Alan-Watts-Film-Project-Update
Reputation Online (which will sadly closing its doors shortly) are due to publish their Top 100 PR Agencies of 2011.
As part of the their survey, the Most Respected Agencies and Most Respected Individuals will be announced, but Vikki Chowney has given us a sneak preview via Flickr:
MOST RESPECTED AGENCIES:
1.= Wieden+Kennedy
1.= We Are social
3.= Nixon McInnes
3.= Frank
5. Immediate Future
6. 33 Digital
7.= Dare
7.= LBI
MOST RESPECTED INDIVIDUALS
1. Drew Benvie, 33 Digital
2. Stephen Waddington, Speed
3. Mark Borkowski
4. Rob Brown, Staniforth
5. Sally Costerton, Hill & Knowlton
Many congrats to all listed above, especially Drew Benvie who I've had the priviledge of working under for 3 years when I was at 33 Digital - couldn't happen to a nicer man ;)
Looking forward to reading the rest of the Top 100 once it's published over on Reputation Online.
Hello. I am a PR guy with a social conscience. I work at @33Digital, am the founder of @brightonecomms, and am a founding member of @twestival
You should follow me on Twitter and connect on LinkedIn or just email me.
